Open Access
IUFoST World Congress
13th World Congress of Food Science & Technology
iufost (2006)
DOI: 10.1051/IUFoST:20060381

The Influence of Eating Habit on Preferences towards Innovative Food Products

K. Sparke, and K. Menrad

University of Applied Sciences of Weihenstephan, Professorship Marketing and Management, Schulgasse 18, 94315 Straubing, Germany
First page of the article